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Wednesday, March 20, 2013

Equinox Launches Healthy Eating "Dining Out" Guide in Collaboration with Zagat

EQUINOX LAUNCHES NUTRITIONAL PILLARS AND ZAGAT GUIDE TO HEALTHY EATING


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(BOSTON, MA) – Through fitness and style, Equinox strives to create a 360-degree approach to achieving a better body because it takes much more than the act of physically working out to create a body that's truly fit.  For 2013, Equinox introduces a nutrition philosophy and point-of-view comprised of 12 fundamental nutritional pillars.

 

“Nutrition is an integral part of the Equinox Health Platform of Exercise, Nutrition, and Regeneration,” said David Harris, Vice President of Personal Training for Equinox. “Too many nutritional programs focus just on the narrow aims of weight loss and athletic performance, whereas the 12 pillars are meant to address behaviors and physiological considerations that are essential to optimizing not just athletic performance, but performance in life.”

 

The 12 nutritional pillars:

  • Focus on Eating Nutrient Dense Foods Rather Than Counting Calories
  • Get Your Nutrients From Food, Not Supplements
  • Eat Minimally Processed Foods without Added Sugars
  • Eat Locally, In-Season & Organically Whenever Possible
  • Eat a Predominantly Vegetable-Based Diet
  • Regulate Blood Sugar By Being Strategic About Total Carbohydrate Load
  • Eat Clean, Lean Protein with Each Feeding Opportunity
  • Eat Healthy Fats Daily
  • Fuel Properly Pre- and Post- Workout
  • Increase Intake of Water and Healthy Fluids
  • Learn to Listen to Your Body’s Hunger & Satiety Cues
  • Employ a Seasonal Detox to Help Achieve Optimal Results

 

Equinox combined research and scientific teachings from leading experts including Dr. Jeffrey Morrison, Dr. John Berardi and registered dieticians Maria Pagano and Jesse Schwartzman, both Tier 4 coaches, to create a new way of eating.

 

During 2013, Equinox will introduce its members and Q by Equinox readers to one pillar monthly.  In addition to outlining the pillar, Equinox partnered with Tasting Table to create two recipes following the current pillar.  

 

To complement the nutritional pillars, Equinox is partnering with Zagat to create the first ever healthy dining out and restaurant guide for foodies titled, “Dining Out by Equinox.”  The guide, which lives both on and offline, outlines healthy restaurant choices for when dining out while referencing the pillars for guidance. Over 30 of Greater Boston’s most recognized and popular dining destinations are included such as Barbara Lynch’s Menton, Harvest in Harvard Square, Oishii in Chestnut Hill and T.W. Food in Cambridge.

 

The foodie guide will be available at select Equinox locations in NYC, Chicago, Dallas, Los Angeles and Boston. 

 For more information, visit www.equinox.com 

Press Release by:
Image Unlimited Communications, Ltd.

Contact:
JP Faiella
Image Unlimited Communications, Ltd.
P. 617.423.4624 C. 617.504.7585

Shannon Igoe
Image Unlimited Communications, Ltd.
P. 617.423.4624 C. 617.849.2345
E. shannon@imageunlimited-boston.com

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